MTR Spicy Pickle ‘Torture’ - Ogilvy IndiaBlech, this execution should have never gone forward. Torture really shouldn’t be used to advertise anything. Even though I get the idea, it’s just kind of sick. Especially when it’s been made so ‘cute’ by the illustrations. Not really crazy about the line either, it doesn’t work with the art as well as it should. Side Note: Is garlic even supposed to be spicy?

MTR Spicy Pickle ‘Torture’ - Ogilvy India

Blech, this execution should have never gone forward. Torture really shouldn’t be used to advertise anything. Even though I get the idea, it’s just kind of sick. Especially when it’s been made so ‘cute’ by the illustrations. Not really crazy about the line either, it doesn’t work with the art as well as it should. Side Note: Is garlic even supposed to be spicy?