Dollar Shave Club. This is going to blow your sh*t up for a while, Internet. I’m trying to figure out who did it but there’s no info yet. I reckon it has to have been done by an agency because the work is too good, and I’m figuring that the Dollar Shave Club is a marketing ploy by a larger company like Gillette but I can’t confirm.
The only clue I have to go on so far is the forklift which says “Los Angeles” on it. TBWA? Deutsch? (What am I, Nancy Drew??) If this really is the work of a start-up then I will eat this shirt that I’m wearing right now.* If it isn’t really a start-up then it’s still brilliant as I’m sure plenty of people will have now visited the URL to sign up, or at least like me, see what this is all about.
*I won’t but I will be amazed and take a few minutes out of my day to silently appreciate the brilliance and ingenuity.
Update: Supposedly, it’s really a start-up. A start-up with a lot of money. I hear money makes a big difference. But with this new information in mind, I’m having to take a few minutes out of my day to ask why would anyone actually get razors by mail? And yeah, the idea itself down the the “Keep Calm Carry On” style poster is a complete knock-off but most of America will nudge eachother like they get the joke. Looks like it’s already working so, hey, more power to ‘em.
P.S. I did not eat my shirt. But I did eat a pita bread with cheese on it and it was delicious.