Ragu ‘Bickering Be Gone’ - BFG 9000

Aaaah! I love this campaign, and Ragu definitely needed a facelift after last year’s Dad fail. Most of the executions are genuinely funny. I think it’s risky without being too out there. It’s one of the best social media campaigns I’ve seen in a while. You can read more of the details and technical mumbo jumbo that I’m too lazy to paraphrase here.