The thing I like most about this campaign is that the agency has picked up on the fact that laugh at stuff that they can relate to just as much as the over-the-top bizarre spots that can either be hit or miss.
They even got a character going with a very similar look. Why? They could have at least done the same thing but better. That oddball loser character works for the grocery store checkout but it’s not the only way to be funny. I just don’t see it working for Starbucks because this guy is not the kind of person who would buy their coffee anyway. Even an exaggerated character needs to fit the setting. Not that Starbucks ads are exactly known for their originality anyway.