Litter Genie - JWT New York
Well, this is pretty great.
‘Mini-Van Guy’ Ford - BBR Saatchi & Saatchi Israel
I didn’t realize that minivan guy was code for pedophile.
Did they find these guys on craigslist?
You should show this to your kids if you want to traumatize them into cleaning up after themselves.
(Source: helloyoucreatives)
Also, I guess I’m blogging again.
I haven’t blogged here in a while. I got a bit bored with it, if I’m being honest. Once I reached a certain number of followers I was kinda like *shrug* “That’s cool, I guess,” and started looking for the next challenge, because really, it’s a Tumblr blog. Hardly something to brag about.
I started some other blogs, got a bit of that sunlight everyone has been yammering on about, and actually tried to enjoy my college experience for a while— what’s left of it, anyway. And more importantly, I took some time to work on my own portfolio, which I desperately needed and still do.
But I’ve re-gained a little bit of steam this summer with social networking, and brushed off some of those insecurities that were nagging like, “Omg what happens if someone actually reads this?” or worse still, “What happens if someone I want to work for reads this?” But you know, if that agency is the kind of place where everyone needs to be told how awesome they are all the time— I probably don’t want to work there anyway… Ha, look at me being cheeky like I actually have options and we’re not in a recession.
That being said, I think adland could use a bit of honesty from time to time. And really, I’m not too much of a critic as much of an amused spectator, so I’m throwing my hat in the blogging ring again to offer my opinion for whatever it’s worth. Expect a wee bit more consistency, not much more maturity, and as much personality as I can muster in future posts.
Also, I twat. Follow me so I can feel popular and make up for not winning Prom Court in High School. My brother won 3 times. Not that I care… obviously… totally over it. You know, the way that everyone else in advertising is “totally over” their past grudges, because we’re grown ups now, OK!
A few days ago, I blogged about the tricky challenge of making ads as creative as possible without sacrificing relevance in the eyes of ordinary consumers (http://bit.ly/MVPnJL). The point I made then is that if your creative meanderings take you far away from the actual product you’re selling, you will need something in your ad that is plainly connected to the reality of your product or service. In my last post, that “something” was the icy highway where the consumer would need reliable control.
In this 2011 Volkswagen campaign for responsible driving, the “something” is the speed of the child’s fall, which is stated as if it were the speed of a car. With that plus the line “Drive carefully,” Volkswagen has found a wonderfully simple and economical way to say, “Even low-speed collisions can be catastrophic, so please drive with the care necessary to avoid them.” There’s no car in the ad, but we’re still left with an awareness of the huge responsibility involved in driving. And though the ad says nothing about Volkswagen’s cars, we still infer that safety is top of mind with VW’s engineers.
Wonderfully inspiring work, as is so often the case with VW.
Thanks, as always, to the fine folk at Ads of the World for the images and credit info.
Advertising Agency: DDB Buenos Aires, Argentina
Executive Creative Directors: Hernán Jáuregui, Pablo Batlle
Creative Directors: Lisandro Grandal, Fernando Tchechenistky
Art Director: Alejandro Hara
Copywriter: Emilio Yacón
Account Manager: Cecilia King
Producer: Nelson Zeljkovich
Published: 2011
I can dig it.
What counts as a guerrilla marketing effort?
We were talking in my advertising class on Monday about guerrilla marketing and are required for our portfolios to come up with a guerrilla campaign idea. However, we had difficulty trying to identify what counts as a guerrilla idea and what is just a brilliant outdoor/ambient media idea since the lines tend to be a bit blurred.
So I’ve decided to ask some of you clever people of the internet:
What exactly is the difference between Guerrilla Marketing and Outdoor/Ambient?
If Santa worked in Advertising, he’d be a real jerk.
Hello ladies, Wieden+Kennedy’s at it again with Manta Claus bringing you some early holiday cheer and love. Awwr, how nice of them! And if that’s not your cup of tea, there’s always devastating explosions.
‘Parallels’ Jim Beam - Strawberry Frog
Now, don’t get me wrong, I love this ad. I think it’s beautiful from writing to execution. But I feel like it relies very heavily on consumers having the attention span for it, which I’m not so sure anyone does these days. I first saw it making rounds on the internet and even then I wanted to tune out to move onto the next thing. I had to watch it twice to really let the message sink in and I know a few people in my class initially thought it was an ad for Greyhound, at least until the end. Maybe I wasn’t as interested because I’m not the target, and it may be creatively brilliant but I’m curious as to whether this really translated into sales. If nothing else, Willem Defoe was such a bad ass casting choice.
‘Great Fire’ Jamesons Whiskey - TBWA/Chiat/Day NY
I much prefer this execution to the hurricane one because everybody likes a little suspense. Very cinematic.
