This series of silly client feedback was created by members of Ireland’s creative community with proceeds going towards Temple Street Children’s Hospital. You can see more here!
Litter Genie - JWT New York
Well, this is pretty great.
I didn’t think there could be a more frighteningly honest tagline. So I thought of some. Guess they are just not right for the brand.
REJECTED COPYWRITING
It’s like a Mogwai, but significantly less cute and fun. Think about it, OK?
The toy that will eventually get buried in your closet right next to your sexuality.
Give your kids nightmares that their toys are sentient.
It will be the source of their eventual bed-wetting problem.
Furby gives you that funny feeling inside called ‘Fear’.
Furby will love you to death. TO DEATH.
KILL IT!! KILL IT!! BEFORE IT WAKES UP!! DO IT NOW!!
‘Mini-Van Guy’ Ford - BBR Saatchi & Saatchi Israel
I didn’t realize that minivan guy was code for pedophile.
Did they find these guys on craigslist?
You should show this to your kids if you want to traumatize them into cleaning up after themselves.
(Source: helloyoucreatives)
FranksKayak.com
BFG9000 doing sum kerrazzyy stuff again for Kayak.com, a travel comparison website. You know it’s kerrazzyy because I went against my better nature and spelled it in a ridiculous manner with too many consonants. Everything this agency does feels like they are trolling the advertising world and I fully love it. The idea of the campaign is that kayak.com won’t let Frank Reardon it’s site so he makes his own. Check out the YouTube magic.
www.letfrankon.com
www.frankskayaks.com
Creative Potty Training
I can’t wait until my portfolio stops being such a little poop nugget and becomes a fully formed piece of shit so that I can point to it and people will come over to congratulate me for being such a big girl and doing it all by myself.
But for now I’m just going to piss all over other people and get away with it because I’m a baby, and you can’t hit a baby.
A few days ago, I blogged about the tricky challenge of making ads as creative as possible without sacrificing relevance in the eyes of ordinary consumers (http://bit.ly/MVPnJL). The point I made then is that if your creative meanderings take you far away from the actual product you’re selling, you will need something in your ad that is plainly connected to the reality of your product or service. In my last post, that “something” was the icy highway where the consumer would need reliable control.
In this 2011 Volkswagen campaign for responsible driving, the “something” is the speed of the child’s fall, which is stated as if it were the speed of a car. With that plus the line “Drive carefully,” Volkswagen has found a wonderfully simple and economical way to say, “Even low-speed collisions can be catastrophic, so please drive with the care necessary to avoid them.” There’s no car in the ad, but we’re still left with an awareness of the huge responsibility involved in driving. And though the ad says nothing about Volkswagen’s cars, we still infer that safety is top of mind with VW’s engineers.
Wonderfully inspiring work, as is so often the case with VW.
Thanks, as always, to the fine folk at Ads of the World for the images and credit info.
Advertising Agency: DDB Buenos Aires, Argentina
Executive Creative Directors: Hernán Jáuregui, Pablo Batlle
Creative Directors: Lisandro Grandal, Fernando Tchechenistky
Art Director: Alejandro Hara
Copywriter: Emilio Yacón
Account Manager: Cecilia King
Producer: Nelson Zeljkovich
Published: 2011
I can dig it.
This is actually the greatest ad I’ve seen in a long time. At first I was though “Ugh another stupid beard to appeal to the hipster crowd” but then… something happened inside me. It was like high-fiving a rainbow.
