This is actually the greatest ad I’ve seen in a long time. At first I was though “Ugh another stupid beard to appeal to the hipster crowd” but then… something happened inside me. It was like high-fiving a rainbow.
Aaaah! I love this campaign, and Ragu definitely needed a facelift after last year’s Dad fail. Most of the executions are genuinely funny. I think it’s risky without being too out there. It’s one of the best social media campaigns I’ve seen in a while. You can read more of the details and technical mumbo jumbo that I’m too lazy to paraphrase here.
The thing I like most about this campaign is that the agency has picked up on the fact that laugh at stuff that they can relate to just as much as the over-the-top bizarre spots that can either be hit or miss.
I didn’t immediately get that the masseur is talking that way because he’s dehydrated…and I’m not quite sure how thirst can be creepy… but this ad still made me laugh. Thanks New Zealand for keepin’ things colourful!
Apparently this ad is a few years old, but I’ve only just now seen it. Perhaps it didn’t run in the UK. Some people seem to think this ad is just an example of odd, creepy, advertising designed to get attention. Personally, I think I’m on the same wavelength as the agency here because I think it’s hilarious. And considering it has gotten over 8 milllion YouTube hits, clearly, I’m not the only one who thinks so!
The actor that plays the Little Lad, Jack Ferver, said this about the ad’s popularity, “I had a feeling it might become this popular when I first read it. It has the kind of offbeat humor that makes something a cult hit. You laugh because you are caught off guard. This happens to us in life. You are driving and pass a van full of nuns and they flick you off. It’s shocking but delightful, because it is so refreshing to be shocked in this day and age.”
And hilariously added, “I live in New York, in the hipster part of Brooklyn, so I see grown men in schoolboy outfits on the subway every day.”