This is actually the greatest ad I’ve seen in a long time. At first I was though “Ugh another stupid beard to appeal to the hipster crowd” but then… something happened inside me. It was like high-fiving a rainbow.
Aaaah! I love this campaign, and Ragu definitely needed a facelift after last year’s Dad fail. Most of the executions are genuinely funny. I think it’s risky without being too out there. It’s one of the best social media campaigns I’ve seen in a while. You can read more of the details and technical mumbo jumbo that I’m too lazy to paraphrase here.
My friends have started this terrible, insane, dada-inspired magazine (college kids and their highfalutin ideas, right?) So I’ve made some really crappy ads to go in their joke of a magazine so that I can avoid taking myself too seriously. Unfortunately most ads in circulation today end up looking like this and it’s not on purpose… I’m also pretty sure this is what my mom thinks I do. The only thing it’s missing now is a ginormous logo that takes up half of the page, but I’ll have to save that for next time.
The thing I like most about this campaign is that the agency has picked up on the fact that laugh at stuff that they can relate to just as much as the over-the-top bizarre spots that can either be hit or miss.
You might think this is a great ad. NOPE! It’s just Chuck Testa. Although, it’s actually kind of creative compared to most local ads, while still maintaining that hometown charm with the flying word graphics. Otherwise, you know, the point would be lost on the masses.
But I’m not too sure how Chuck Testa being in my bed would be any less terrifying than a bear…