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A blog dedicated to the weird and wonderful world of modern Advertising.

What counts as a guerrilla marketing effort?

We were talking in my advertising class on Monday about guerrilla marketing and are required for our portfolios to come up with a guerrilla campaign idea. However, we had difficulty trying to identify what counts as a guerrilla idea and what is just a brilliant outdoor/ambient media idea since the lines tend to be a bit blurred.

So I’ve decided to ask some of you clever people of the internet:
What exactly is the difference between Guerrilla Marketing and Outdoor/Ambient? 

Absolut Vodka - TBWA

Absolut ads from the 1980’s inspired by famous artists. There’s actually a website dedicated to this long-running Absolut campaign that’s definitely worth a look! It’s one of my favorite campaigns and even I didn’t realize the scope of it. Check it out at www.absolutads.com.

Even these art-inspired executions are just a few of many— an Art Director’s wet dream. I’m curious to know where these particular ads ran. Some of the artists they covered were a little obscure, so it seems like specialist knowledge would be required to get it. 

Again, not strictly Advertising but much too cool not to reblog as inspiration.It reminds me of this campaign that I blogged about back in April.There’s something almost unsettling about it, but I’ll spare you the bullshit analysis about how we are made up of the media we consume.

Again, not strictly Advertising but much too cool not to reblog as inspiration.
It reminds me of this campaign that I blogged about back in April.

There’s something almost unsettling about it, but I’ll spare you the bullshit analysis about how we are made up of the media we consume.

(Source: ryguy5)