Great student work from students at Hanyang University in South Korea. Sick idea, guys, wish I’d thought of it!
What counts as a guerrilla marketing effort?
We were talking in my advertising class on Monday about guerrilla marketing and are required for our portfolios to come up with a guerrilla campaign idea. However, we had difficulty trying to identify what counts as a guerrilla idea and what is just a brilliant outdoor/ambient media idea since the lines tend to be a bit blurred.
So I’ve decided to ask some of you clever people of the internet:
What exactly is the difference between Guerrilla Marketing and Outdoor/Ambient?
